Kadoil, one of the dominant local brands in the fuel market, continues to maintain its strong position in the sector with its investments in 2022.
Kadoil held the last “Sales and Investment Evaluation” meeting of 2022 on 26-27 December at Tryp by Wyndham Hotel with the participation of regional managers and headquarters employees serving throughout the country. While 2022 was evaluated at the meeting, targets and strategies for 2023 were also shared.
In the meeting held under the chairmanship of Kadoil Deputy Chairman of the Board of Directors Nergiz Kadooğlu Çifçi, Board Member Fettah Kadooğlu, Assistant General Managers Alper Karaeminoğulları and Coşkun Duru were also present. On the second day of the meeting where the year-end evaluation was made during the first day, new year targets were set. The organisation, which lasted for two full days, ended with a dinner event attended by the entire team and the sharing of New Years wishes.
In the meeting where the situation of each region was examined one by one, opportunities and current dealer analyses were made, the new organisational structure was shared with the regional managers by Assistant General Manager Alper Karaeminoğulları. Coşkun Duru, Assistant General Manager, shared the developments in the Turkish economy and Soner Camkıran, Assistant Legal Counsellor, made a presentation on legislative changes. After the presentations of Automation, Engineering and Supply Departments, the meeting ended with Investment Manager Ozan Okan sharing the 2022 Investment Performance and 2023 targets.
The second day of the “Sales and Investment Evaluation” meeting started with the presentation of LPG Targets and Strategies by Fettah Kadooğlu, Board Member. The meeting continued with the sharing of Şehmus Kaya, Non-Fuel Sales Manager, and proceeded with workshops organised by Regional Managers.
The meeting ended with the 2023 General Evaluation speech of Nergiz Kadooğlu Çifçi, Deputy Chairman of Kadoil Board of Directors.
This is a matter of will, this is a matter of hard work!
The second day of the meeting ended with the information and general evaluations shared by Nergiz Kadooğlu Çiftçi, Deputy Chairman of Kadoil Board of Directors. Referring to the general situation of the country and the sector, Çifçi emphasised that success is not a coincidence but can be achieved through hard work and labour. Çifçi also said, “The year 2022 was a very turbulent year not only for the fuel sector but also for the energy markets as we all closely follow. While both the Russia- Ukraine crisis and the economic cycle in the world caused us to experience a year in which it was very difficult to be predictive, we witnessed how rapidly the world could change. We changed too, we faced ourselves. We developed new business models. We benefited from the advantages of feeling the power of Kadooğlu Holding behind us. We stood by our dealers and regional managers. We will continue on our way with confident steps by growing every day with the collaborations we have realised throughout the country.”
We Provide Logistics Ease
Kadoil Board Member Fettah Kadooğlu shared current information about Kadogaz; “We are proud to have continued our success in fuel oil with our autogas brand. It is our top priority to be able to serve at all of our petrol stations with our LPG brand Kadogaz, which we have gained rapid momentum in the past years. Despite the difficult market conditions, we have experienced a year in which we worked in harmony by combining the experience and know-how of Kadoil with the power of Kadooğlu Holding. We have struggled, developed and learnt together with the difficulties. I believe that we will achieve a success above our targets next year.”
We are experiencing a transition from a unipolar world to a multipolar world.
In his presentation, Kadoil Assistant General Manager Coşkun Duru shared with the regional managers data on the current global and macroeconomic outlook, the latest situation in the energy markets, market shares, profitability and station segmentations, and provided comprehensive information on 2023 management strategies.
2023 is the Year of Change for Kadoil
In his speech, Kadoil Assistant General Manager Alper Karaeminoğulları said that 2023 will be a year of change for Kadoil and stated that they aim to achieve perfection in all operations. Karaeminoğulları mentioned that they will implement new projects not only for commercial vehicle users but also for passenger vehicle users and continued his words as follows; “The demands of our female visitors and employees are of great importance for us, we have planned different organisations for them. This year, we focused not only on increasing the number of our stations, but also on projects to increase the income of our existing stations.” He said. Karaeminoğulları stated that they are renewed every period and said, ” order to provide better service, we have updated both our regional structure and our business models, and we are entering 2023 with full staff ready.” He said.
Target; Popular locations and Provincial and District Centres
Ozan Okan, Investment Manager, underlined that while determining their investment targets, they take into consideration the popular locations and the stations in the provincial and district centres, and stated that they carry out their new sales strategies by taking into account the situation in our country. Mr. Okan, while emphasising that their priority is retail, stated that they aim to meet with consumers at many different points that vehicle drivers need, and that their priorities are city centres and provinces where they have not yet been. Şehmus Kaya, Non-Fuel Sales Manager, shared the sales figures of the previous year in his presentation and also mentioned the targets for 2023. Giving information about the wide product portfolio, Mr Kaya also touched upon the importance of Kadoil dealers not only in fuel but also in additional income branches that are on the agenda of the sector. Mr Kaya also said; “We want to provide our customers who visit our stations with experiences they can be satisfied with. We cooperate with many successful companies. From now on, people who take a break at Kadoil stations will encounter superior services”. Speaking about their traditional campaigns, Kaya added that they will continue their trips abroad with the successful dealers of next year. Muharrem Engin, Engineering Manager, shared Kadoil’s new market and WC concept in the presentation he made for the regional managers and added that they want to create an ideal station and that they follow all innovations in this field. Stating that they have achieved a success above their targets in talc cleaning, Engin said that they will continue their works in the new period.